GamerCard
Client: GamerCard
Industry: Finance and Game
Scope: Project Management, Discovery & Competitor Analysis, Moodboarding, Wireframing, Design Concept, and UI/UX Design
Date: 2021
GamerCard innovatively integrates gaming with financial literacy, offering a prepaid card and app combination. This platform captivates young users by teaching real-world financial skills and enables parents to effectively teach critical life lessons.
Check on: iOS App StoreCheck on: Google Play StoreDesign Philosophy
Targeting a young demographic, we consciously avoided dark UX patterns. Instead, we introduced deliberate interaction friction to ensure users' actions are fully intentional and comprehensible.
The UI is tailored with enlarged interactive elements and distinct visual separation to accommodate the specific needs and preferences of our youthful user base.
The example above showcases optimal use of large tap targets and a shift from a white to dark theme color for key actions, demonstrating effective user interface design for critical interactions.
Employing a neon color palette on dark backgrounds, the design resonates with young gamers. However, diverging from typical cluttered layouts, it applies Gestalt principles for object separation, fostering intentional use among younger audiences.
Addressing a variety of tasks in a kid-friendly task-reward system, the design maintains consistency in core elements across diverse task interfaces, ensuring a cohesive user experience.
Featured here is a collaborative task design with Nike, illustrating a brand partnership integration within the task interface for enhanced user engagement.
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